I have read numerous articles where businesses are seeing a decline in traffic to their website after the latest Google update. Two factors bringing down website traffic recently are websites that have keyword stuffed and or have bad links. If your website has lost traffic, or if your website is not generating much organic traffic, you can take steps to correct it and improve your ranking. In this article, we will explore strategies that greenhouse growers can employ to write high-quality blogs and improve their SEO.

What is SEO?

Search Engine Optimization is the process of optimizing a website to make it easily findable online using search queries. It enables search engines to understand your content and help users find your site and decide whether they should visit your site through a search engine.

Write Useful Content

Create content that truly benefits your target audience. Instead of keyword stuffing write informative content that addresses your users’ needs and interests. By providing useful tips and solutions, your blogs will naturally appeal to readers, resulting in increased clicks and better ranking over time. Incorporate bullet points, numbered lists, and visuals like images or infographics to enhance engagement.

Your titles should be concise, descriptive, and engaging, encouraging readers to click through and explore your blog. Make sure your website is mobile-friendly. Google will continue doing algorithm updates, so creating good quality blogs is imperative for maintaining SEO rankings.

Keyword Research

Quality content is the most important part of your website, but you should add relevant keywords to increase your SEO. Identify the most searched terms and phrases relating to your business. Choose keywords that align with your content and incorporate them naturally throughout your blog. Remember to avoid keyword stuffing, as it can result in penalties from search engines.

Be Careful with Links

Links or “backlinks” to your website show Google that a website has authority, especially if a high authority website is linking to your website. It also can increase referral traffic to your website, increasing your clicks. Internal links are links that you use to link to other relevant pages on your own website. External links are links from a different website linking to yours.

Some businesses will offer to put links to your website on theirs in exchange for you putting links to their website or if you pay them for the backlinks. Google has caught on to this practice and now has algorithms that determine if the content and links are not related to the content, or if the website is known to be a non-reputable source. Google has recently done updates and businesses are seeing that bad links can negatively impact their SEO rankings.

Conclusion:

By creating user-centric, quality content, growers can enhance their SEO efforts, attract organic traffic, and boost their online presence. Writing blogs that genuinely benefit and engage users, incorporate relevant keywords naturally, and avoid bad links are important for success.

Marketing is critical to your business’s success. Our experts specialize in greenhouse industry marketing. Contact us today to learn how we can help you improve your marketing.