Historically availability has been distributed with paper catalogs via traditional mail.
Technology enhanced that experience by providing faxes, email and spreadsheets which improved the distribution of your availability to your customers. But even in these cases getting the customer orders back into your fulfillment system was a time consuming and labor-intensive process, sometime even taking dictated orders over the phone.
Going online can further eliminate these inefficiencies.
Selling online can bring improvements to your business, customer reach, customer experience and ordering efficiency. It can raise the profile of your business and create new opportunities for growth.
With the right tools it can also reduce your labor overhead in processing orders.
Typically, you need at least a web site that customers could visit and view what you are offering.
You could hire a software developer or software development company to build a site just for your company. For some companies with the resources and staff to support and maintain this may be an acceptable risk and option.
You could also use a pre-configured shopping site. There are several out there that allow you to load up your items, and descriptions and take orders. Often, there are limits on how you configure your items, but it may be acceptable to you.
Some growers leverage generic community site selling by selling on Amazon, Alibaba or similar. This can improve your potential traffic reach. However, be aware of pricing and listing policies that may be detrimental to your situation. Grower Beware.
We believe that using a site that was built exclusively for growers to sell their availability is the best option.
GrowerOnline was built for the express purpose of providing an exceptional online experience for growers and customers to sell and buy online.
You can customize your availability listings, automate data uploads, and get order files to load directly into your order fulfillment system.
GrowerOnline allows you to invite the customers you want to interact with your availability and makes it easy for them to find, sort, and place orders against your availability. With branding options, customizations for availability views and many other personalization options you can tailor your experience.
Learn more about GrowerOnline and how it can provide new benefits and efficiencies for your customers while reducing the risks of going online in other ways.
Better yet contact us for a demo today!
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