This guide will discuss Google Analytics 4 (GA4), exploring its key differences from the previous version, Universal Analytics. We'll also discuss how to incorporate Google Search Console into GA4 and highlight some exciting new features to help you make the most of this advanced analytics tool.
A good forecast is not a guess at these future quantities, but a data and scenario driven calculated, statistical outcome where the best experience, knowledge, data and customer/market information drive cogent assumptions and plans for future states.
You need to know where you are going and then build a realistic forecast, based on data, acceptable from your management team, attainable and achieving the company’s P/L objectives.